The unique feature of the Franco-German Bachelor's degree programme in International Marketing, in addition to obtaining a double degree, is a specialization in the areas of marketing and international management.
French language skills at level B2 are required for the stay abroad at the partner university Université de Haute Alsace, Colmar, but can also be further advanced there.
In addition to basic business knowledge, the program also teaches knowledge from the fields of economics, mathematics, business law, business informatics, etc. as well as necessary key qualifications (business languages and international competence and other key qualifications), so that graduates of the program acquire skills that are necessary for future tasks in companies. These can be found on the European and international job market and in particular in Franco-German companies as, for example, product managers and marketing managers.
After successfully completing the degree, students have the option of taking the consecutive Franco-German Master's degree program in International Marketing or other Master's degree programmes in the field of business administration.
